The Key to Building Customer Relationships
In an industry highly inundated with commoditized products and services, customers increasingly desire a more personalized and relevant banking experience. PlainsCapital Bank’s focus on building personalized relationships with its customers has always been our competitive differentiation. We consider the customer in a holistic manner, taking the time to know them and their business and investing in building a working partnership with them. These are essential components in PlainsCapital’s customer service toolkit that have enabled us to build rewarding and long-term customer relationships.
In the article “Value in Relationships”—page four in the current issue of Momentum, you can read about PlainsCapital’s customer service practices and the fundamental role they played in building a long-term relationship with a commercial real estate customer in Austin, Texas.