What It’s Worth

What It’s Worth

Opportunities For Your Business To Help Others This Holiday Season

Author: Michelle Parish
Published Date: 12/20/2017

During the holidays, companies often want to show their gratitude for their good fortune by lending a helping hand to those in need. Here at PlainsCapital Bank, we’re passionate about giving back to the amazing communities we serve throughout Texas, especially during the holiday season.

Along with hosting community food drives, our Dallas and Weatherford branches pulled out all of the stops this year with their Salvation Army Angel Tree toy drives. Employees in Fort Worth worked with Communities in Schools (CIS) of Greater Tarrant County to prepare hundreds of meal bags for students on the free and reduced lunch program to ensure their families had food on the table during the holiday break. The Fort Worth team also hosted a toy drive for CIS, as they do each year. Our Austin branches coordinated a food drive in addition to partnering with the non-profit organization Any Baby Can to adopt families with special needs children battling chronic illnesses and disabilities. San Antonio organized several holiday service projects for volunteers this year, including decorating cookies at the Children’s Bereavement Center and sorting and wrapping gifts at St. PJ’s Home for Children. PlainsCapital employees in South Texas took part in the Bank’s community toy drive in addition to volunteering with the Food Bank of the Rio Grande Valley to assemble meal bags for local senior citizens. And for the 15th consecutive year, our Lubbock team is partnering with Lubbock ISD’s adopt-a-school program to deliver gifts to more than 500 children at Alderson Elementary School.

We invite you to join us in our commitment to invest in our communities across this great state. If you are looking for ideas on ways to give back, following are a few suggestions you may want to try this holiday season … and even beyond. 


Food Drives

According to Feeding Texas, one in six Texas families struggle with food insecurity, meaning they either go without food or do not know from where their next meal is coming. Hunger touches every community. Organizing or participating in a food drive with your employees offers an opportunity to help families in need put food on their tables this holiday season. Invite employees—and customers, if appropriate—to donate non-perishable food items on behalf of a local charity or organization that collects and distributes food to the hungry.


Toy Drives

Collecting and distributing toys for disadvantaged children provides an opportunity for your business to spread hope and joy during a time of year when it might not otherwise be there. There are a number of ways to get involved, from partnering with an organization like the Salvation Army Angel Tree program to host a toy drive, coordinating with the U.S. Marine Corps Reserve Toys for Tots foundation to be a toy drop-off location, or volunteering at a community warehouse or thrift store like Goodwill.


Clothing Drives

With the holiday season comes colder temperatures. Many families lack enough warm clothing to stay protected throughout the winter. And while there is no bad time to help those in need, clothing—particularly coat—drives are often timed around the holiday season from Thanksgiving through New Year’s. Consider coordinating with organizations in your area like Goodwill, Salvation Army, local churches, or shelters that accept and distribute new and gently used coats and articles of clothing to people in need.



Service Projects

Service projects are a rewarding way of giving back to the community, often only requiring the donation of a volunteer’s time—things like serving food at a local homeless shelter, leading holiday crafts at a nursing home, wrapping presents for patients at a children’s hospital, or sending holiday cards to active-duty military and veterans through programs like Holidays for Heroes and A Million Thanks. You could also join a service project in your community organized by a local charity or organization. Boys and Girls Clubs, SPCA of Texas and other organizations continually need volunteers for specific projects. Sign up your team and make the holidays merrier for someone else.


Hurricane Harvey Relief Efforts

The national outpouring of support and donations this year has been unlike any other. Hurricanes, floods, earthquakes, and wildfires have caused more than $15 billion in damage as of October. The Texas Coastal Bend region was hit especially hard by Hurricane Harvey. As is tradition, Texans rise to the occasion and come together to support those in need with an outpouring of generosity to help people rebuild their lives. PlainsCapital Bank and our Houston and Corpus Christi teams continue to support the Hurricane Harvey disaster relief efforts as our Texas Gulf Coast communities, families, schools, and businesses work to rebuild their lives. If your company would like to help support storm victims who are struggling to get back to normalcy this holiday season, there are a number of organizations set up to help Hurricane Harvey families in need, including the American Red Cross Texas Gulf Coast Region, Salvation Army, United Way of Houston, Houston Food Bank, Coastal Bend Food Bank, SPCA of Texas, and Catholic Charities.


Show Your Appreciation for Your Employees

Giving back this holiday season doesn’t have to mean adopting a community cause. You can also show appreciation for the people who help make your business successful—your employees. Consider throwing a gratitude party, offering an extra day of paid time off, buying gift cards, or distributing holiday goodie bags for your staff. Going the extra mile to show employees you appreciate them will stick with them throughout the year.


More Opportunities

Of course, you don’t have to wait for the holidays to give back. Organizations like Volunteer Match can help you find opportunities to help others in your community year-round.


‘Tis the season to remember all of the ways in which your community and your employees support your business year after year. Giving back is a great way of showing your appreciation.

Happy Holidays!


Tags: Commercial Banking