5 Ways to Increase Sales on Your Website

With Black Friday and Cyber Monday behind us, the holiday shopping season is officially in full swing. And if you’re a business owner, that means it’s likely one of the busiest times of the year. If you’re looking to grab new customers online, or keep your current ones coming back, we have a few tips to help increase sales on your website.

Know Your Target Audience

To sell your products and make proper decisions surrounding your business, you have to know who you’re selling to. Understanding your customers and targeting a certain audience is important, especially when you’re selling online. Since you don’t have the luxury of chatting face-to-face, as you would with a brick-and-mortar store, finding strategic ways for customers to get to know you and your products is key.

Using analytics tools on your online store and a point-of-sale (POS) system can help you zero in on purchasing patterns and what your customers prefer. You can also build a relationship with your customers through email, a chat feature on your website, or even phone calls to help you learn more about them.

Use Analytics to Learn How People Find Your Store

It’s not only important to know who your customers are, but also how they’re finding your store. Using analytics tools can save you time and allow you to use your marketing resources thoughtfully. Analytics will show you where your traffic is coming from on specific purchases. For example, let’s say you own an online stationery store, and you’re getting a lot of traction on holiday card sets that you linked in a recent blog post on your website. This shows the content is working, and it may be wise to add more. If you’re noticing sales are coming from online ads, it may be time to invest in more. Using analytics as another set of eyes for your business may help you increase sales online.

Choose the Right eCommerce Platform for Your Business

With millions of websites to shop from, you want your site to be simple for customers to navigate. That’s why it’s important to choose the right platform. This will allow you to focus more on growing your business and increasing sales, rather than growing your store.

Simplify the Checkout Process

Most people shop online for convenience. They’re skipping the lines for a reason. So, make sure your checkout process is quick and easy. It’s smart to offer a guest checkout option for customers who don’t want to fill out a form or sign up for an account on your website. Keep your text short and to the point and avoid long information fields to fill out.

Connect Your Online Store to Social Media Accounts

Products are at customers’ fingertips every time they open their social media, so use this to your advantage. Connect your store or business to your social media accounts so customers can buy from posts they see or like. Some payment apps even allow you to link your checkout to a Facebook, Instagram or Twitter post—giving shoppers an easy way to make purchases.

These are just a few ways to help increase sales on your website. There are no shortcuts. That’s why PlainsCapital has resources to help any business improve and grow. Our Small Business Industry Solutions are in place to guide you every step of the way.