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5 Ways to Boost Holiday Business with Payment Processing Upgrades

Author: Lucy Casso, Merchant Services Officer 11/21/2022

During this time of year, most people are busier than normal as they shop for gifts, visit with family, and attend holiday celebrations. The faster pace means their time is more valuable and as customers, they demand a quality experience characterized by ease of use, reliability, and quickness. As a business owner, you can help increase customer satisfaction and boost your holiday business by upgrading your payment processing.

Accept more payment methods – Regardless of your business model, it is imperative to offer your customers multiple payment methods. Traditional cash and debit/credit cards are expected, but with the advent of smartphone technology, more customers are using advanced methods to complete their transactions. A prime example of this is a mobile or digital wallet, which allows customers to connect their debit card with either Apple Pay®, Samsung Pay®, or Google Pay™ and pay with their phone.

Save time for yourself and your customers – Another way to boost holiday business is to ensure you are saving time for both your customers and you. Point-of-sale (POS) solutions such as EMV smartcards and tap card to pay are more prevalent in today’s fast-paced world—and they can decrease customer wait times and streamline your workforce. They are also more secure when compared to handling cash and coins.

Gather valuable data – From the abacus to the ledger to the latest POS solutions, business owners have always wanted to track their sales and be able to analyze customer trends, retention, profit margins, and more. To boost holiday business, it is helpful to gather as much data as possible and have a solution in place to help analyze it and make future business decisions based on that analysis.

Offer gift cards – Gift cards are a popular choice for customers who aren’t quite sure exactly what to get their family or friends. During the holiday rush, those last-minute decisions can be difficult for even the most creative shopper. You can boost holiday business by offering gift cards and you can also customize their design to increase brand awareness.

Create a rewards program – A rewards program can also help boost holiday business. Offering discounts, coupons, or rebates are just a few ways that you can increase customer retention and loyalty. Make it easy for customers to access and redeem their rewards, like a dashboard feature on your mobile app or POS solution.

Payment processing solutions can positively impact your business throughout the year, but amid the hustle and bustle of the holidays, it can be especially helpful to provide your customers a quality user experience with an emphasis on saving their time … and yours. For more information about how PlainsCapital Bank can help your business, please visit the Merchant Services section of PlainsCapital.com.

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