4 Areas Where You Should Invest in Your Business

Author: Sean Mills, President, Plains Capital Westlake Banking Group 07/22/2021

You’ve probably heard the saying, “You have to spend money to make money.” The phrase rolls right off the tongue. But for a business owner, when every penny counts, it can be tough advice to digest. To build and grow your business, though, it’s important to spend wisely and invest some of your hard-earned profits back into your company. Here’s where you should invest in your business.

Your People

Your employees keep the ship afloat. You want them to feel valued, challenged, and part of something important. Investing in them individually, and as a group, creates a workplace culture that allows you to be successful. This should be a team approach. Investing in them from a servant leadership perspective means you’re serving the employees to help them be successful.

And this doesn’t just mean bigger paychecks or more vacation time. People aren’t always motivated by money. They often want to be part of something larger than themselves. Encouraging employees to develop skills and knowledge will help create a promotable staff, which will help your business grow. A more efficient staff will also allow you to save money in the long run.

Your Technology

Investing in new equipment or upkeep of your current equipment can be pricey, but it can also keep your company running smoothly and efficiently. It’s important to keep an eye on what’s working properly or what might need an upgrade.

This also goes for software or technology to manage threats against your company. Most companies need to be concerned about technology risk across their organization. You can apply that to any business. Many are more at risk of business loss from technology threats than they are from other traditional risks. Technology risks can put you out of business. It’s important to invest in IT and technology to stay ahead of the fraudsters. Malware threats and ransomware can quickly shut down your business operations if you’re not attending to it in advance.

Your Marketing

In order to gain customers, you need to get your business or product some attention. While ads can be expensive, whether they’re online or traditional, social media has become a popular way for businesses to show what they’re all about. Connecting with customers through social media is a great way to build your audience and a real relationship with your buyers.

Also consider investing in performance metrics. This will allow you to keep track of your campaigns and adjust accordingly. Marketing isn’t something you want to skip. If you want to sell a product or service, people need to know about it.


While there are plenty of investments to be made as a business owner, don’t forget to invest in yourself. Your company is an extension of you (the owner), as well as your livelihood, your goals, and your community. As processes change, if you stay static, you fall behind. It’s important to adapt to new trends. Consider taking courses or earning certificates that could benefit your organization and area of expertise. Finding ways to improve your skill set will only help your business.

To learn more about how PlainsCapital can offer solutions for your specific business, visit the Industry Solutions page on the Bank website.

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