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News Article

6/5/2010

PlainsCapital Bank Gives Back to Customers and Retailers with Good Guys Debit Card

Cardholders earn cash back plus matching funds from PlainsCapital; retailers offer discounts.    

PlainsCapital Bank customers can now earn cash back along with a matching bonus of up to $250 on purchases made with the bank’s new Good Guys Debit Card. Cardholders also receive discounts from local retailers, restaurants and other businesses that participate in the Good Guys Discount Program.

The new debit card will be promoted through PlainsCapital Bank’s campaign, Ride with the Good Guys, which will be a play off their 1995 marketing campaign of the same name. While the campaign in the ‘90s showcased PlainsCapital Bank employees and brand through an ongoing series of commercials and ads, the new campaign will reinforce PlainsCapital’s commitment to the Lubbock community by offering cash back, a bank match and discounts at area retailers when customers use the bank’s new debit card.

The Good Guys Debit Card, which can be tied to PlainsCapital’s Free Checking and Interest Checking accounts, gives cardholders cash back when they use their card as a “credit” or PIN transaction. Through June 11, PlainsCapital customers who open the Good Guys Debit Card and sign up for direct deposit will receive $25 dollars. As customers use the card, PlainsCapital will match up to $250 of each cardholder’s cash back earnings through the end of the year.

In addition, cardholders receive discounts from more than 40 local retailers, restaurants and other businesses that participate in the Good Guys Discount Program.

“We wanted to give back to our customers and the community,” said John Owens, PlainsCapital Bank’s West Texas region chairman. “With the Good Guys Debit Card, our customers not only earn cash back on each transaction, we will match their cash back earnings up to $250.”

“Plus, cardholders have access to special partner discounts that aren’t available to the general public,” he said. Owens said the main goal of the Good Guys Discount Program is to promote shopping at local businesses.

“People are looking for added value in their business relationships—whether at the bank or a neighborhood store,” Owens said. “The discount program is a community network of businesses and customers who support each other.”

PlainsCapital makes it easy for cardholders to earn their rewards. While some of PlainsCapital’s competitors also offer similar cards, many of their programs require cardholders to meet a long list of rules before they earn their reward.

“Our only requirement is that cardholders use their Good Guys Debit Card,” Owens said. “They will earn cash back on any transaction totaling $5 or more.”

About PlainsCapital Bank

Founded in 1988, Dallas-based PlainsCapital Bank has the strength and stability of over $4.8 billion in assets, operates 37 Texas locations and has approximately 632 employees providing highly personalized relationship banking through a single point of contact. Offering commercial lending, treasury management, small business banking, private banking, and trust and wealth management, PlainsCapital Bank empowers responsive, local decision making in each of its major markets: Austin, Dallas, Fort Worth, Lubbock and San Antonio. Find more information at PlainsCapital.com. 

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